Business strategy
- Plans are nothing, planning is everything. Dwight D. Eisenhower
- Where absolute superiority is not attainable, you must produce a relative one at the decisive point by making skillful use of what you have. Karl von Clausewitz
Strategic market management
- Chance favors the prepared mind. Louis Pasteur
- Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise.John Tukey
- If you don't know where you're going, you might end up somewhere else. Casey Stengel
Customer analysis
- The purpose of an enterprise is to create and keep a customer. Theodore Levitt
- Consumers are statistics, customers are people. Stanley Marcus
Competitor analysis
- Induce your competitors not to invest in those products, markets and services where you expect to invest the most...that is the fundamental rule of strategy. Bruce Henderson
- There is nothing more exhilarating than to be shot at without result. Winston Churchill
Environmental analysis
- There's something in the wind. William Shakespeare
- A poorly observed fact is more treacherous than a faulty train of reasoning. Paul Valery
Self analysis
- We have met the enemy and he is us. Pogo
- Self-conceit may lead to self-destruction. Aesop
- The fish is last to know if it swims in the water. Chinese proverb
Portfolio analysis
- A little neglect may breed great mischief ... for want of a nail the shoe was lost; for want of a shoe the horse was lost. Benjamin Franklin
- Dig a well before you are thirsty. Chinese proverb
Sustainable competitive advantages
- Vision is the art of seeing things invisible. Jonathan Swift
- All men can see the tactics whereby I conquer, but what none can see is the strategy out of which great victory is evolved. Sun-Tzu
Differentiation strategies
- If you don't have a competitive advantage, don't compete. Jack Welch
- The secret of success is constancy to purpose. Benjamin Disraeli
Obtaining an SCA
- Never follow the crowd. Bernard M. Baruch
- The first man gets the oyster, the second man the shell. Andrew Carnegie
Growth strategies
- Marketing should focus on market creation, not market sharing. Regis McKenna
- Results are gained by exploiting opportunities, not by solving problems. Peter Drucker
Diversification
- This is the part of a wiseman to keep himself today for tomorrow, and not to venture all his eggs in one basket. Miguel de Cervantes
- Put all your eggs in one basket and- WHATCH THAT BASKET. Mark Twain
Strategies in declining and hostile markets
- Anyone can hold the helm when the sea is calm. Publilius Syrus
- Where there is no wind, row. Portuguese proverb
Global strategies
- Most managers are nearsighted. Even though today's competitive landscape often stretches to a global horizon, they see best what they know best: the customers closest to home. Kenichi Ohmae
- A powerful force drives the world toward a converging commonality, and that force is technology...The result is a new commercial reality-the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude. Theodore Levitt
- My ventures are not in one bottom trusted, nor to one place. William Shakespeare